Made in Jablonec 2012

Czech seed beads from the PRECIOSA Traditional Czech Beads confirmed their specific place in the costume jewellery industry at the 2012 Made in Jablonec 2012 fashion show.

The 2012 Made in Jablonec fashion show, which took place in January, involved presentations by companies following in the centuries-old traditions of local industry. 18 costume jewellery companies from the Jablonec region presented their products at the fashion show and PRECIOSA was a traditional partner. The costume jewellery company designers were given absolutely free rein to create interesting and untraditional accessories for fashion garments.

Preciosa Ornela contributed with three seed bead models created by the designer Helena Chmelíková which supplemented the elegant appearance of the garments. Seed beads from the PRECIOSA Traditional Czech Beads brand were also represented in the fashion and extravagant costume jewellery and accessories by the designer Adéla Kodoňová.